Häfele opens its new Brand Showroom for specialist visitors

Hands-on hardware competence

Häfele makes it possible to experience the world of hardware technology first hand. Not just at trade fairs, where the Nagold specialist traditionally creates a stir with elaborately designed worlds of experience, but also back at home at its headquarters in the new Häfele Brand Showroom. This is where interested visitors from cabinet making and joinery businesses, industry, schools, guilds and architects can find out about the entire range of services provided by the company, and actively experience the added value of fitting systems using all of their senses. “Hands-on hardware competence” is the concept on which the new Brand Showroom is based, because you can only really understand something once you have actually handled it.

Inspiration and cutting-edge solutions in the Brand Showroom

In the 1000 or so square metres of the invitingly designed Showroom, Häfele deals intensively with the big questions of the future, such as the Micro Living and Smart Home mega-trends. In so doing, Häfele is thinking far beyond furniture fittings and architectural hardware, because thanks to decades of expertise and on the basis of the company’s massive wealth of experience, new products and own house assortments such as light, electrification and sound in furniture are cropping up time and time again as the response to trend topics. The Brand Showroom is therefore full of inspirational ideas and cutting-edge solutions which visitors can discover, experience and literally grasp.

The Brand Showroom is divided into Innovation and Inspiration areas, which are grouped around the central marketplace. Häfele has implemented everything that constitutes modern living and working in the Inspiration areas: the perfectly equipped kitchen with added value from the joiner, storage space solutions for different room situations, the living and working area with convertible furniture and design solutions or the “90th Floor” micro-apartment against the backdrop of the New York skyline, which impressively allows you to experience the future-oriented Häfele topic of “More life per m2”. In the Innovation area, Häfele presents its own house assortments from Moovit MX drawer systems to Slido sliding door fittings and Free flap fittings, providing an insight into its core competences of development, production and logistics, and 360º comprehensive project solutions.

Vibrant further education with state-of-the-art technology

In the centre of the modular Brand Showroom you will find the marketplace, which is equipped with state-of-the-art media technology. It is ideal for lectures, training courses and seminars, and thanks to the open design it creates a clear connection between theory and practice: the ideal place for communication, for vibrant further education, learning and understanding.
Because Häfele has not just opened the Brand Showroom for its partners in industry and joiners/cabinet makers and their customers, but also for events organised by guilds or schools, for example, which would like to open up the Häfele world of hardware for budding cabinet makers and raise their awareness of the trend topics of our era.

The fact that Häfele has hit the mark with this concept has been confirmed by the numerous visitors from several cabinet maker guilds, who have taken on board “many ideas and suggestions for what is achievable”. Häfele has its finger firmly on the pulse with its product ranges as far as they are concerned: “Storage space is and will remain the most important topic for fabricators”, and “Lighting is becoming more and more of an issue”. Häfele has the right solutions for both topics with its product range.

Interested companies and guilds who would like to visit the Häfele Brand Showroom with their customers or member companies can obtain information from the responsible sales offices and make appointments.

Anton Lovrec Press contact

Anton Lovrec

Managing Director Phone: +886 2 2298 0030 Fax: +886 2 2298 0031 anton.lovrec@haefele.com.tw